Google Business Profile
Google Business Profile Management: What Businesses Need to Know
Managing a Business Profile is an ongoing operating task. The question isn't whether it needs doing — it's who does it.
By The Solsti Team · Published August 20, 2026 · 5 min read
What the work actually is
- Weekly posts, photos and profile updates
- Review requests going out and responses going up
- Q&A monitoring and seeding
- Watching for unauthorized edits and suggested changes
- Category and service refinement as competitors shift
- Suspension monitoring and, if needed, reinstatement
- Reporting on calls, direction requests, searches and rank
In-house or outsourced?
| Do it in-house if | Hire out if |
|---|---|
| Someone owns it weekly and it's in their job description | It currently belongs to nobody |
| Your market isn't densely contested | Competitors are visibly out-executing you |
| You have time to research categories and competitors | The listing hasn't changed in a year |
Questions to ask any provider
- Do I retain ownership of the profile?
- How do you track rankings — a single check, or a geographic grid?
- Who writes review responses, and do I approve them?
- What happens if the listing gets suspended?
- What do you report on beyond rankings?
Related articles
Related resources
FAQ
Common questions
Should I hire someone to manage my Google Business Profile?
If nobody currently owns the weekly work, yes — an unmanaged listing quietly loses ground to managed ones.
Will I keep control of my listing?
You should always remain the owner. Any provider that requires ownership transfer is a risk.
Want to know exactly where you rank on Google?
Get a free Google Visibility Audit — your Maps coverage, Business Profile, reviews and the gaps competitors are exploiting.