Mental Health Marketing
Google Business Profile Optimization for Mental Health Practices
A well-maintained Business Profile is often the first thing a prospective patient sees. For mental health practices, getting it right also means respecting privacy.
By The Solsti Team · Published September 25, 2026 · 5 min read
Setup essentials
- Choose the category that describes the practice as a whole
- List services such as individual therapy, couples counseling or medication management
- Note telehealth, languages and accessibility where accurate
- Keep hours and holiday hours current
Practice vs individual provider profiles
Google has specific guidelines for practitioners who work within a practice. Follow Google's current guidelines on individual practitioner listings to avoid duplicate or conflicting profiles.
Privacy considerations
Google Business Profile Management →
- Never post photos of patients without written consent
- Keep Q&A and posts general — no clinical advice
- Review responses should never confirm someone is a patient
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